8 out of 10 cats prefer Whiskas-Who said?

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Very close Dadar TT bus stop, saw an ad for Whiskas that said “8 out of 10 cats prefer Whiskas“ When Effem India(the makers of Pedigree,Whiskas and Sinckers ,Mars chocolate) recruited guys for Summers, they were fed(not by the company) with an idea of the worst MR ever. That they will have to do a consumer satisfaction survey or work towards a new pet food launch.The fact remains, making human beings sign up to answer questionaires is itself as difficult as it can be(been there, done that),what about animals…not happening… So there fear wave that the Effem interns would have gone through before they got a project unrelated to animals is understandable. (None of them is doing projects related to pet food, all with chocolates…:-p)

Now coming to the most important thing,how the hell do these guys(Effem)know the preference of Cats!!!C’mon,are they trying to tell us that they have done a survey among cats and figured out this 80% acceptability for their product. This ad line is from the early 1980s(thats what a Google search told me) and it had to be slightly modified to sound somwhere close to true,probably due to some customer activism(not end user activism:-p)

The “8 out of 10 Cats prefer Whiskas” was later changed to “8 out of 10 owners who expressed a preference said that their cats preferred Whiskas”. The second slogan is too long to be called a slogan. Why don’t these guys understand that India is not a market where any kind of “false”,”misinforming” advertizing will work! Is ASCI(Advertising Standards Council of India) listening?Their website is down!!!

PS:Could not get the said ad,Googled couldnt find…’coz the ad is from pre internet era

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