The world of mallu Ks
The K serials have become so obnoxiously omnipresent across all the family TV channels. This makes me feel, the thread of unity in diversity is going very strong in the country. Be it Malayalam, Tamil or any other language channel-K (or other letters that sound similar) is the order of the day.
Malayalam Mega serials that are spread across the biggies like Asianet,Surya are abominable to say the least. I remember days when serials were short and would end in 13 episodes flat…those were the good old DD days, and they were weekly episodes. Not that serials were great, but we knew for sure that they are going to end. Later came the era of daily episodes, and that was the beginning of the rotten era!
The guy who discovered the demand for Ks(even before the Ks came) has to be a demi god. It has revolutionised (read made richer) so many , on screen and off the screen.
A typical Mallu mega serial viewer knows that what is being shown is crap,but he/she takes the story to heart, invests some part of his mental acumen to analyse/predict/connect to the run of the mill tear jerker stories.
Every viewer feels that , he/she is sensible enough not to accept the unending drab, but would sit through every second of the soap.Why Why? Won’t these people have anything better to do?
Mallu soaps have too many specialities. One being its cast that keeps changing, mostly ‘coz the actors move onto other channels or get into better (a)vocations. These changes just bring in a knee jerk reaction among the producer director script writer one in all guy….he will bring in another actor/chuck the character, launch a campaign announcing a sudden twist , the death of the character or even the stupid idea of the character going in for a plastic surgery for the face!!!
Seriously dumb right???
The talk is that joining a Mega Serial cast is like getting a government job(plus no VRS), with even pension from some association like Amma or Accha or Macta, whatever they are called. You are going to be there with(in) the same serial as long as you want. The idiotic audience will be glued to the TV software that is being produced(ya, some TV serial production houses call themselves TV software houses)and the story will drag on and on, as long as TRPs get them advertisers.
The cast is happy,the advertisers are happy….the average malayalee is the happiest!
Mega Serials, one from the original K company, (Kavyanjali produced by Ekta Kapoor) has been running for almost 2 years on Surya TV!
It usually happens that when someone leaves home for a serial shoot, friends and relatives see him off, ‘coz they never know when he is going to be back!!!!
(the fact remains that mega serials are not short in one go)
About the twists and turns in the thread, the people behind the serial is clueless on what has to be done to the character…so they drag on and on, according to popular demand include newer twists,characters, and even the plot changes if at all there exists one.The script is tailor made to suit market demands, I am sure there is no industry that is so customer centric!
Just praying for better TV programmes…….
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