It was yet another very ordinary day in school. I was in class VII. It was lunch break time. When my class teacher asked me to go collect a letter that had come in my name,my excitement just grew beyond what I could handle. Food was not what was important. I ran into the Staff Room.
The US Consultate address in the year book was not wrong. They sent me loads of information. Yes, loads of information indeed. On history,politics,the presidential campaign(Bill Clinton was running for POTUS then), maps and lots more. That was the time when I learnt that mailing embassies and consulates was the easiest way to handle these school projects.
Those were the days when postcards meant the 15ps ones and not the Rs 2 worth Competition Post Cards. Like many others of my generation, I did play a huge part in the introduction of Competition Post Cards. Who can blame us for sending replies to Siddharth Kak and Renuka Shahane,every week,without fail.
This is much after I started writing letters to companies, and responding to all the contests that came in newspapers and magazines.
And those Reader’s Digest forms. Suggest 20(?) more people and get a Handbook of Word Origins for free, or one of such books. Again, many neighbors actually fell for the letters that read “N Narayanan has suggested your name” and subscribred to RD hoping to win prizes. The prizes were blocks of gold. All you need to subscribe to RD was to stick that *Yes* stamp and send the letter back. VPP was RD’s favorite too.
The earliest of such letters was to Home Lites. They were the ones who brought out huge match boxes, twice as big as a pencil box. I somehow felt their match sticks sparked before they lit up. I was in class III then. I told this to dad. He asked me to write a letter to them. I did. I distinctly remember the four-lined-note book, the Class Work as they used to call then. I tore a sheet from that to send a letter to an adddress that had Wimco Matches and Ballard Estate in that. No, I did not Google this now. Did I say that I wrote the letter with pencil? They never replied.
I was always curious to know the “Made in” and manufacturing and expiry dates of products. That I still do. It was when I noticed that a biscuit pack had manufacturing date from the future, I realized that the whole point of dates were idiotic. I don’t recollect the brand; was that Bakeman? It was during the Mahabharata days and this brand’s TVC had Gufi Paintal in it as Shakuni. I remember writing to them. Completely forgot if they replied or not.
Then, that Maggi Club membership I managed after sending a few wrappers. The Candico guys who wished me on my birthday and asked me for suggestions. No body told me they were surveys. The hundreds of contests in Balarama and Tinkle…Learning the word ‘early bird’ from these contests…The card that Eveready sent me with autographs of the Indian team sometime around the B&H World cup ’92…
Talking about contests, how can forget the H,M,T and dots on Re1 coins. You collect 1 each of H,M andT and 2 coins with dots to win an HMT watch. Not sure if someone ever won a watch. The exchange 5 empty (Milma) milk packets for a lucky draw coupon to win a truck load of gold offer,aah!. The immense effort in convincing mom to chuck Kannan Devan and buy AVT Tea for the Swarnadhara Coupons inside. The surprise element in opening the packet. The discount of Rs 2 or 5 that I eventually ended up with. Those days.
I kept writing letters. Letters to newspapers and magazines. Some were published. Some weren’t worthy of.
Update: I completely forgot about the Goldspot, Thums Up and Limca bottle cap collections, the collection of plastic animals that came free with Cibaca etc. This post was more like a memory test, and so my failure in recollecting these things are way more than pardonable.
PS: Malayala Manorama dated 3rd Jan,2010 printed some words written by me. Online edition
PPS: If numbers matter in this world, then this is published post #200.
January 14, 2010 28 Comments